AdventHealth Analyst Search Engine Marketing in Altamonte Springs, Florida
Analyst Search Engine Marketing AdventHealth Corporate
Location Address: 900 Hope Way Altamonte Springs, Florida 32714
Top Reasons To Work At AdventHealth Corporate
Immediate Health Insurance Coverage
Career growth and advancement potential
- Full-Time, Monday – Friday
You Will Be Responsible For:
Analyzes new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective leads, competitors, and marketing channels/sources.
Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & provides input for new and existing marketing methods, consumer insights, advertising channels, and results.
What You Will Need:
2+ years’ experience in SEO/PPC management with demonstrable ranking/ROI success
4-year degree from an accredited institution in Marketing or equivalent discipline OR five years related experience
Google AdWords Certified
Google Analytics Certified
Analytically minded with knowledge of website analysis programs such as Google Analytics
Knowledge of Google AdWords, Microsoft AdCenter, Facebook
Solid understanding of Search Engine ranking factors, algorithms and principles
Managing and planning a marketing budget
The Search Engine Marketing (SEM) Analyst plays a vital role within the Digital Marketing team. Supports the day-to-day operations of pay-per-click (PPC) strategies and tactics along with being involved in all aspects of SEO, including supporting the SEM Manager with the establishment of digital marketing strategy for all AHS Service Lines and Locations, across any device, channel, platform, market, culture, and language. Responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.