Description

All the benefits and perks you need for you and your family:

· Benefits from Day One

· Career Development

· Whole Person Wellbeing Resources

· Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Shift : Monday-Friday

Job Location : 6901 S Havana Street, Centennial, Colorado 80112

The role you’ll contribute:

The Senior Social Media Specialist assists in the planning, developing, executing, and evaluating social media and digital content, advertising, campaigns and programs for AdventHealth. The role will include writing and creating engaging content for social platforms that amplifies on-brand messaging to further AdventHealth strategic priorities and business goals. This position requires data-driven decision-making to best position content, tell compelling stories and use real-time insights to achieve appropriate audience engagement, reach and growth. s

The value you’ll bring to the team:

PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:

• Execute on day-to-day social media strategy, content and campaigns across social platforms under the guidance of the Consumer Engagement Manager.

· Support the Senior Social Media and Content Manager on managing the social media content calendar to publish to AdventHealth social media handles on a regular basis, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.

• Plan, write and edit social media posts on multiple channels for multiple audiences.

· Scheduling and posting daily content to our current social media pages.

· Work with cross-functional teams to build out editorial calendar.

· Ensure copy is written in AdventHealth’s brand voice and imagery/video meets brand standards.

· Work collaboratively with the copy, design and photography/video teams to develop original channel-specific content and execute marketing campaigns.

• Work closely with Consumer Engagement Manager and Digital Strategy team to build, deploy, track and optimize social media campaigns (in platform) to successfully execute the defined strategy and achieve business results

· Assist with social media reporting, providing thoughtful, strategic insight to internal teams to help guide decision-making.

· Help generate weekly, monthly, quarterly and annual social media reports on the development and progress of our social media platforms and incorporate optimization strategies and analyze data.

· Collaborate with the Social Media and Content team and existing partners to stay ahead of platform developments and emerging trends as well as expanding in new platforms.

· Actively participate in team brainstorms and contribute ideas to keep social content fresh, relevant and different based on emerging/current trends and our target audience’s behaviors.

• Daily monitor and respond to all incoming consumer touchpoints on assigned AdventHealth digital, social media and/or 3 rd party platforms.

· Collaborate with partner departments to escalate cross-channel inquiries/complaints to the appropriate teams, ensuring successful service recovery and/or follow-up.

• Provide ad hoc issues management support to Director, Sr. Manager, and/or Manager of Reputation by flexing into crisis and emergency projects on an as-needed basis.

• Support internal, cross-functional teams via digital research, intelligence gathering, and consumer engagement relating to high-priority projects and events.

Qualifications

The expertise and experiences you’ll need to succeed:

KNOWLEDGE AND SKILLS REQUIRED:

· Windows Applications: Microsoft Outlook, Word, Excel, PowerPoint

· Excellent skills in social media platforms, organic social media, and paid social media

• Experience with real-time analytics

• Obsession with social media in all forms — Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter — and an understanding of why the most popular content on those platforms became popular

• Have an ability to identify attributes of content people want to share

• A genuine love for and excitement about digital platforms

• Flexibility to remain available during regular evenings, weekends, and holidays to provide continuity of support for high-risk issues and monitoring of digital and social media assets

EDUCATION AND EXPERIENCE REQUIRED:

· Associate’s degree in Marketing, Business, Communications, English or related field (as determined by department leadership) or seven years of related experience in lieu of degree.

· 3-5 years of experience.

EDUCATION AND EXPERIENCE PREFERRED:

· Bachelor’s degree in Marketing, Business, Communications, English or related field (as determined by department leadership).

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Category: Marketing & Communications

Organization: AdventHealth Corporate

Schedule: Full-time

Shift: 1 - Day

Req ID: 23026049

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.