AdventHealth Director Marketing in Tampa, Florida
Director of Marketing AdventHealth Tampa
Location Address: 3100 East Fletcher Avenue Tampa, Florida 33613
Top Reasons to Work at AdventHealth Tampa
Florida Hospital Pepin Heart Institute, known across the country for its advances in cardiovascular disease prevention, diagnosis, treatment and research.
Surgical Pioneers – the first in Tampa with the latest robotics in spine surgery
Building a brand new, six story surgical and patient care tower which will ensure state of the art medical and surgical car for generations to come
Awarded the Get With The Guidelines – Stroke GOLD Quality Achievement Award from the American Heart Association/American Stroke Association and have been recognized as a recipient of their Target: Stroke Honor Roll for our expertise in stroke care. We have also received certification by The Joint Commission in collaboration with the American Stroke Association as a Primary Stroke Center.
You Will Be Responsible For:
Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share and service line goals. Develops plans to meet goals with return on investment tracking mechanisms to ensure success.
Establishes metrics and performance tracking of all marketing brand and growth initiatives.Reviews ROI monthly/quarterly with C-suite team and Division AVP of Marketing and Brand Strategy. Oversees subsequent market plan adjustments.
Develops and manages the marketing operational budget to maximize market performance.
Oversees and collaborates on brand messaging, design and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral and special events.Manages advertising and media placement for local market working collaboratively with the division marketing team.
Ability to implement market research projects related to market, brand, key service lines and support for strategy development. Works closely with market research team on market analysis and reporting to support overall marketing strategy development.
Ensures the hospital’s digital strategy and lead-generating activities are executed. Provides oversight of all digital projects including: website content management, landing page development and execution, social media strategy and interaction, display and PPC advertising, search engine optimization and all associated tracking and performance metrics. Actively collaborates with corporate call center and digital teams on implementation.
Serves as the hospital leader in knowledge of marketing competitive landscape. Maintains a strong working knowledge of competitors, new physicians in the market, advertising, consumer loyalty programs, technology, and overall market dynamics. Communicates to leadership on a regular basis and makes recommendations on strategic and tactical changes as a result of the information.
Ability to plan, direct, and implement community-based and partner events while identifying strategic relationships that help build the AdventHealth brand.
Actively collaborates with Corporate and Division Marketing teams.
Manages special assignments as needed. May represent the hospital on cross-functional teams and task forces in the hospital, division or AH corporate office.
May occasionally work, volunteer or represent the company at events held during evenings or weekends.
What You Will Need:
Bachelor’s degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.
8-10 years of experience and proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships
Minimum of 5 years of management experience with proven track record of leading and managing a team for results.
Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role is required.
The Director of Marketing position serves as a leader and collaborator with responsibility for the creation and execution of strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volumes and market share for AdventHealth Tampa, a major tertiary medical center providing inpatient, outpatient and employed physician group services. The position provides strategic oversight and execution of marketing initiatives that achieve brand loyalty, business growth, competitive advantage, and market relevance including budget, planning, strategy and analysis. The position requires a motivational, creative, hands-on relationship builder and influencer with an analytical mindset and the reputation for getting things done. The position responsible for brand strategy and managing the day-to-day marketing operations including consumer volume-driving strategy and tactics, branding and internal communications for key stakeholders.
The Director of Marketing develops consumer volume-driving strategy and brand messaging to build consumer loyalty through various communication vehicles such as print, direct mail, outdoor, radio, television, digital media, social media, key sponsorships, community outreach and special events. Directs advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital’s branded services and measure all programming ROI. Oversees all aspects of brand positioning, messaging, design and creative execution; oversees creation, production and approval of all marketing programs and internal/external communication materials. Oversees adherence to brand design standards while ensuring consistent brand image in the community at all times. Ensures advertising strategies are implemented within specified budgets and timeframes.
The position works closely with hospital and division staff on internal and external communication process for AdventHealth Tampa. Position has direct oversight for marketing and communications for the hospital, consumers, employed physician group, centers of excellence and service lines, and all outpatient services. Responsibility includes creating consistency and continuity of the AdventHealth brand at every level of the organization.
The position actively collaborates with the executive leadership team, physician enterprise, business development, human resources, foundation, nursing services, service lines and volunteers on the campus as well as division and corporate marketing and communication teams.
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.